Real estate房地产
The Serra Residences sells less than a quarter of units released at average S$3,460 psfThe Serra Residences已推出单位售出不到四分之一，均价每平方英尺3460新元
Key facts重点
- The Serra Residences: less than a quarter of released units soldThe Serra Residences：已推出单位售出不到四分之一
- Average price reported at S$3,460 psf on those released units这批已推出单位的报道均价为每平方英尺3460新元
- The figure applies to the units released, not automatically to the whole project数字针对已推出的单位，不会自动套到整个项目
- The headline does not state the district标题没有写出地区
What this means这对你意味着什么
The Serra Residences sold less than a quarter of the units it released, at an average of S$3,460 per square foot. “Released” matters. The headline is about the units the developer put out, not necessarily every unit in the project. Less than a quarter of that batch found a buyer.The Serra Residences已推出的单位，卖出了不到四分之一，平均价格是每平方英尺3460新元。“已推出”这三个字很重要。标题说的是发展商拿出来的那一批，不一定是整个项目的每一套。那一批里，不到四分之一找到了买家。
S$3,460 psf is a high number next to many suburban launches, and it only means something once you know the district and the unit size. A slow first batch is not a failed project, and it is not a bargain, until you see what is left and what those units cost.每平方英尺3460新元，放在许多郊区新盘旁边是高的。但只有知道地区和单位面积，这个数字才有意义。第一批卖得慢，不是项目失败，也不是已经变便宜，除非你看到剩下的是什么、那些单位要多少钱。
Buyers should compare this pace with a fast launch only after the location is clear. Thomson Reserve’s launch weekend was a different project and a different price. Sellers nearby should not assume a slow launch pulls their resale down, or that S$3,460 psf is what buyers will pay for an older flat.买家要把这个速度和卖得很快的新盘比较，应该先弄清地点。汤申珍藏（Thomson Reserve）的开盘周末是另一个项目、另一个价钱。附近的卖家不要假设一个慢热的新盘会拉低自己的转售，也不要假设买家会按每平方英尺3460新元来买一套较旧的房子。
3 Takeaways for Buyers & Sellers给买家与卖家的3个要点
- Did the whole project sell less than a quarter of its units?是不是整个项目都卖出了不到四分之一？ Ask how many units were released and how many of those sold. Less than a quarter of a small release is a different story from less than a quarter of the whole project.先问推出了多少套、其中卖出多少套。一小批里的不到四分之一，和整个项目的不到四分之一，是不同的故事。
- Is S$3,460 psf a price you can compare with any condo?每平方英尺3460新元可以拿来和任何公寓比吗？ Put S$3,460 psf next to the unit size and the district before you decide it is expensive or cheap. Psf without size is not a price you can borrow for.把每平方英尺3460新元和单位面积、地区放在一起，再判断贵或便宜。没有面积的每平方英尺，不是你可以拿去贷款的价钱。
- Does a slow release help nearby resale sellers?开盘偏慢，对附近的转售卖家有帮助吗？ Do not copy another project’s launch weekend onto this one. Buy the stack in front of you, or price the resale flat you actually own.不要把另一个项目的开盘周末套到这个项目上。买你眼前的那一套，或给你真正拥有的转售单位定价。